Custom Web Apps
eCom Store & Dashboard
Melbourne Experimental Glass Studio
Overview
We advised a Melbourne experimental glass studio on the bespoke design and development of an online store and internal dashboard, unifying third-party services into one system built around their small business operation.
The Challenge
The client needed an online store and a back office that shared the same records, covering artwork listings, payments, postage, and customer enquiries. Template builders constrained the design and grew expensive once each add-on was priced, and wiring the services together directly meant developer documentation written for computer engineers rather than artists.
Our Solution
- Custom storefront designed with a local graphic designer
- Built for Core Web Vital performance on every device
- AI-generated listing copy structured for search engines and AI assistants
- Direct sales channel reducing reliance on social media
- Artwork uploads published straight to the store
- Lock screen gating artwork drops and capturing signups
- Secure card payments with payouts matched to accounting
- Postage labels bought and tracked across multiple domestic/international couriers
- Enquiries, customers, orders, and campaigns in one dashboard
- Unified database ready for every tool the studio adds next
- Ongoing partnership covering SEO, web maintenance, and digital strategy
The Outcome
The studio now operates from one streamlined dashboard that manages artwork listings, orders, payments, postage, and customer campaigns. Removing the manual handover between tools saved 8+ hours of weekly admin, and the platform's architecture is flexible to adjust to the studio's growing business ventures.
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